SEO is the backbone of your marketing strategy and why not? You got to harness SEO to your advantage in the right way. Google sees about 3.5 billion searches every day and only 0.78 percent of users bother to click on search results from the second page. This clearly indicates that all businesses are vying to rank on page 1. There are certain tips you need to keep in mind if you wish to stay competitive in 2021. Let’s take a look at some of the best strategies you should adopt.
BERT for intent matches
Bidirectional Encoder Representations from Transformers, popularly called BERT is a Google algorithm that leverages machine learning and natural language processing to understand searches better. This update made Google more conversational than it used to be. Besides, it helps Google understand the human brain as well. The Best SEO Company in India says that you should keep this update in mind while working on your SEO strategy. Websites with content and intent mismatch are negatively impacted.
SEO Service companies say that keyword research has always been crucial in SEO, but it has become more important than ever before. Find long tail keywords as they will work wonders for your business. Do your keyword research with proper planning keeping intent in mind.
Original content matters
Authentic and original content carries a lot of importance. Focus on producing unique content such as case studies, web content, articles, blogs, social media content, and branding content etc. Good quality content helps add value to your brand’s voice and also generates trust.
Voice search is the latest buzzword and users are very specific when they use voice search. The majority of search queries happen to be long-tail. The top SEO Company in India says that voice search optimization is growing at an exponential pace and you shouldn’t rule it out at any cost.
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