Like any other business website, an e-commerce store’s ultimate goal is to gain more organic traffic. Why? Well, once you generate more traffic, the chances of higher conversion rates also increase. Both the metrics are directly proportional to each other.
However, what is the first step to generating organic traffic? For starters, you must ensure that users can easily find you online. This is where SEO comes into the picture. Even though your website is well-designed with the best products listed, it serves no purpose if users cannot find your site.
So, the purpose is to be among the top 5 Google search results. As the best SEO company in India, we want to help you get there. In this blog, we want to highlight four SEO tips to help you gain organic traffic for your e-commerce website. So, let’s get to it.
Search intent optimization
Search intent means the reason behind a user’s search query. Users have a motive before they go to Google to search it. This motive is called search intent. Now, optimizing a webpage also means keeping the user’s intent in mind. For that, you need to pay attention to the keywords as Google considers the search intent to serve the users.
One of the simplest ways to know the search intent behind a keyword is to analyze its nature. For instance, if the keyword has words like “purchase or buy”, it shows that intent is commercial. However, if the keyword consists of words like “know all about or how to”, the purpose is informational. Once you analyze these words, you will be able to incorporate intentional keywords, which will eventually increase the page’s relevance.
Enhance user experience
A flawless shopping experience is essential to make it easy for the customers and Google who considers user experience as a parameter to rank your page. If you’ve ever made a purchase from e-commerce giants like Amazon or Flipkart, you’d have noticed how easy it is to shop online.
You don’t want to design a website that confuses users by making complex payment processes and confusing design elements. It will only drain your customer and reduce conversion rates. Hence, fixing usability issues is essential. Fortunately, with some qualitative and quantitative tools, you can measure the number of visitors to your website and their experience. You can use this data to fix any usability issue.
Use HTTPS
While user experience is essential for better page ranking, security is another critical factor in SEO ranking that you should not overlook.
HTTPS stands for Hypertext Transfer Protocol Secure. It is a secure version of HTTP, a primary protocol for any exchange between a user and a server. HTTPS fosters a safe environment in data transfers, making it a mandate for any website. Plus, having a secure URL is also necessary for better ranking.
Google had stated that adding an SSL 2048-bit key certificate on a website would only be a minor ranking factor. However, a year later, it said that HTTPS works as a tie-breaker when two different websites compete with each other. Hence, using HTTPS is not only necessary for secure data transfer but is essential in ranking. Also, it is a relatively cheap and easy way to increase your business’ performance.
Write for your users
It is important to keep SEO in mind while writing; however, it is also essential to not forget that you are writing for your customers. Your eCommerce marketing strategy is not different from your content strategy. So you need to ensure that your content promotes your store in a way that doesn’t push the user to buy your product. Instead, it focuses on solving the user’s issue.
It is important to note that 80% of users’ searches are informational. So, it would help if you incorporated informational keywords in your content to make it interesting and educational for your users.
Wrapping up
Hopefully, the blog helped you learn a few tips on implementing SEO practices and how they contribute to ranking your page better. As an SEO company in Ahmedabad, we have always strived to strike the right balance between SEO and website design. Feel free to contact us if you want to know more about our services.
