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Content and SEO - the two terms go hand-in-hand when it comes to landing on the Search Engine’s radar. I know that is too much information for kick-starting the explanation for the importance of content in SEO.

Businesses in today’s world are ruled by Google rankings. Owing to this fact, every entrepreneur has been drawn in a compulsion to keep steps along with the basic SEO tactics. Your business is based on a good idea with investments and efforts in place.

Digital marketing, especially for formal business cycle, rotates around creating 360-degree communication. This 360-degree communication to work well for your business, needs building content engagements with your target audience, so that they believe in you and your communication.

Social media marketing has created its own reputation in the industry. The statistics, illustrate the same, as per Hubspot, 92% of marketers claim that social media marketing was key to their business, with 80% signifying their efforts increased their website traffic.

The term “Is SEO Dead?” has been powerfully challenged by numerous marketing experts with rather commenting that SEO has drastically changed. It has changed so hugely that people need to acquire the thought process for SEO relatively not being a marketing activity and be more of a branding approach.