{"id":136,"date":"2022-01-21T07:32:39","date_gmt":"2022-01-21T07:32:39","guid":{"rendered":"https:\/\/www.aoneseoservice.com\/blog\/?p=136"},"modified":"2025-02-20T07:55:31","modified_gmt":"2025-02-20T07:55:31","slug":"a-peek-into-the-history-of-major-google-algorithms-updates","status":"publish","type":"post","link":"https:\/\/www.aoneseoservice.com\/blog\/a-peek-into-the-history-of-major-google-algorithms-updates\/","title":{"rendered":"A Peek into the History of Major Google Algorithms Updates"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-177\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/01\/history-of-major-google-algorithms.png\" alt=\"history-of-major-google-algorithms\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/01\/history-of-major-google-algorithms.png 800w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/01\/history-of-major-google-algorithms-300x150.png 300w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/01\/history-of-major-google-algorithms-768x384.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>How will you begin to study if your book doesn\u2019t have an index?<\/p>\n<p>This is precisely why Google keeps updating its algorithms for better understanding users\u2019 searches and responding with better-indexed Search Engine Results Pages (SERPs). You can book a consultation with the best <a href=\"https:\/\/www.aoneseoservice.com\/digital-marketing-agency-in-ahmedabad.html\"><strong>digital marketing agency in Ahmedabad<\/strong><\/a> to understand them thoroughly.<\/p>\n<p>Briefly speaking, the Google search algorithm lets crawlers find, rank, and respond with the most relevant results for users\u2019 queries. The ranking system consists of many algorithms that scan sites for pages&#8217; quality, relevancy, or usability.<\/p>\n<p>Every now and then, Google rolls out updates to enhance users\u2019 experiences. However, comprehending these algorithms and applying them in SEO on a regular basis can be a tedious task. To rank #1 in Google, you can hire a <a href=\"https:\/\/www.aoneseoservice.com\/seo-company-in-india.html\" target=\"_blank\" rel=\"noopener\"><strong>top SEO company in India<\/strong><\/a>.<\/p>\n<p>For the moment, let\u2019s look into algorithms that have had a significant impact on sites\u2019 ranking.<\/p>\n<h2><strong>Panda (February 2011)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-137\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-panda-update.png\" alt=\"Panda Update (February 2011)\" width=\"620\" height=\"310\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-panda-update.png 620w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-panda-update-300x150.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Authenticity<\/li>\n<li>Plagiarism<\/li>\n<li>Thin content<\/li>\n<li>user-generated spam<\/li>\n<li>Quality information<\/li>\n<\/ul>\n<p>Panda aimed to enhance users\u2019 experiences in terms of the content of the website. It was a significant update that impacted numerous websites worldwide. High-quality websites escalated, whereas thin websites were pushed behind in SERPs.<\/p>\n<h2><strong>Penguin (April 2012)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-penguin-update.jpg\" alt=\"Penguin (April 2012)\" width=\"1700\" height=\"860\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-penguin-update.jpg 1700w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-penguin-update-300x152.jpg 300w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-penguin-update-1024x518.jpg 1024w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-penguin-update-768x389.jpg 768w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-penguin-update-1536x777.jpg 1536w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-penguin-update-1200x607.jpg 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Keyword stuffing<\/li>\n<li>Spam links<\/li>\n<li>Link schemes<\/li>\n<li>Over-optimized anchor text<\/li>\n<li>Content cloaking<\/li>\n<\/ul>\n<p>Penguin update, AKA webspam algorithm update, was intended to knock out black hat SEO practices. The update penalized websites purchasing or utilizing spammy links to raise their sites on SERPs.<\/p>\n<h2><strong>Hummingbird (August 2013)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-143\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-hummingbird-algorithm-update.jpg\" alt=\"Hummingbird (August 2013)\" width=\"768\" height=\"418\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-hummingbird-algorithm-update.jpg 768w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-hummingbird-algorithm-update-300x163.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Long-tail content<\/li>\n<li>Keyword stuffing<\/li>\n<li>Low-quality content<\/li>\n<li>Natural language<\/li>\n<li>Latent semantic indexing<\/li>\n<\/ul>\n<p>Hummingbird update primarily focused upon understanding searchers\u2019 queries. Long-tail keywords and quality content turn into the spotlight for marketers.<\/p>\n<h2><strong>Pigeon (July 2014)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-144\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-pigeon-update.png\" alt=\"Pigeon (July 2014)\" width=\"1061\" height=\"507\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-pigeon-update.png 1061w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-pigeon-update-300x143.png 300w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-pigeon-update-1024x489.png 1024w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-pigeon-update-768x367.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Local SEO<\/li>\n<li>On-page and Off-page SEO<\/li>\n<li>Google maps<\/li>\n<li>Location ranking<\/li>\n<li>Better local SERPs<\/li>\n<\/ul>\n<p>Google\u2019s Pigeon update was set out to bring local SEO content for users. That, in turn, backed the local businesses to reach their audience. In addition, it also mitigated their rankings on SERPs.<\/p>\n<p><strong>Also read &#8211; <\/strong><a href=\"https:\/\/www.aoneseoservice.com\/blog\/best-seo-practices-to-follow\/\" target=\"_blank\" rel=\"noopener\"><strong>Best SEO practices to follow in 2022<\/strong><\/a><\/p>\n<h2><strong>RankBrain (October 2015)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-145\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-rankbrain-update.png\" alt=\"RankBrain (October 2015)\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-rankbrain-update.png 1000w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-rankbrain-update-300x200.png 300w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/google-rankbrain-update-768x512.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Introducing AI and ML<\/li>\n<li>More relevant SERPs<\/li>\n<li>Better guess users\u2019 intent<\/li>\n<li>Enhance UX<\/li>\n<li>Eliminate poor content<\/li>\n<\/ul>\n<p>RankBrain update was the outcome of introducing artificial intelligence and machine learning into Google\u2019s algorithm. This update serves enhanced SERPs by better interpreting users\u2019 intent towards their queries.<\/p>\n<h2><strong>BERT (December 2019)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-147\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/bert-update.png\" alt=\"BERT (December 2019)\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/bert-update.png 700w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/bert-update-300x171.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Featured snippets<\/li>\n<li>Natural language processing<\/li>\n<li>Better understand longer queries<\/li>\n<li>An AI model<\/li>\n<li>Adjustment with content<\/li>\n<\/ul>\n<p>BERT (Bidirectional Encoder Representations from Transformers) was one of the most significant updates in history. This update was majorly intended to reinforce the content in natural language for a better understanding of users\u2019 longer and conversational queries.<\/p>\n<h2><strong>May CORE Update (May 2020)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-149\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/may-core-update.png\" alt=\"May CORE Update (May 2020)\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/may-core-update.png 700w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/may-core-update-300x171.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>E-A-T based<\/li>\n<li>Relevancy<\/li>\n<li>Authority<\/li>\n<li>Analyzing UX<\/li>\n<li>Search signals for UX<\/li>\n<\/ul>\n<p>The CORE update of May 2020 was E-A-T (Expertise, Authority, and Trust) based. This update demanded adjustments of content, brand factors, and user data. All these refer to overall quality standards for websites.<\/p>\n<h2><strong>Page Experience Update (June 2021)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-150\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/page-experience.png\" alt=\"Page Experience Update (June 2021)\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/page-experience.png 700w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/page-experience-300x171.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Core Web Vitals<\/li>\n<li>Mobile-friendly<\/li>\n<li>HTTPS<\/li>\n<li>No intrusive interstitials<\/li>\n<li>Ranking signals<\/li>\n<\/ul>\n<p>Page experience update AKA core web vitals metric is based on the ranking system from page experience. Core web vitals is focused upon loading, interactivity, and visual stability.<\/p>\n<h2><strong>Product Review Update (December 2021)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-151\" src=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/product-review-update.png\" alt=\"Product Review Update (December 2021)\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/product-review-update.png 700w, https:\/\/www.aoneseoservice.com\/blog\/wp-content\/uploads\/2022\/06\/product-review-update-300x171.png 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<ul class=\"inner-lists text-dark\">\n<li>Assessing content beyond information<\/li>\n<li>Impact only on product review content<\/li>\n<li>Reward for quality product reviews<\/li>\n<li>No penalties for thin content<\/li>\n<li>Better ranking of product reviews<\/li>\n<\/ul>\n<p>Product Review Update is designed to reward quality product reviews by pushing such websites on the top in SERPs. Though Google does not penalize the thin content holders, it chooses authentic and detailed reviews over thin reviews resulting in a declined ranking for them.<\/p>\n<p>Hire <strong><a href=\"https:\/\/www.aoneseoservice.com\" target=\"_blank\" rel=\"noopener\">AONE SEO Service<\/a><\/strong> for performing SEO and enhancing your site\u2019s Google ranking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will you begin to study if your book doesn\u2019t have an index? This is precisely why Google keeps updating its algorithms for better understanding users\u2019 searches and responding with better-indexed Search Engine Results Pages (SERPs). You can book a consultation with the best digital marketing agency in Ahmedabad to understand them thoroughly. Briefly speaking, &hellip; <a href=\"https:\/\/www.aoneseoservice.com\/blog\/a-peek-into-the-history-of-major-google-algorithms-updates\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Peek into the History of Major Google Algorithms Updates&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":13,"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/posts\/136\/revisions\/646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/media\/139"}],"wp:attachment":[{"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aoneseoservice.com\/blog\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}