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The Importance of SEO Audits and Its Impact on Your Business

AONE SEO Service

AONE SEO Service

April 15, 2022

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If this blog title interested you then probably want to optimize your website for Google ranking and have dilemmas regarding the audit process. Right?

Don’t worry as the best SEO company in Ahmedabad, we have got everything covered in this blog. By the end of it, you’ll have everything understood.

SEO is a term known to almost every human of the digital generation. That being said, various terminologies pertaining to SEO are often thrown amongst which SEO audit is a common word.

So without any further ado, let’s being with some Q&A.

First, what is an SEO audit?

An SEO audit is a comprehensive review and study of your website’s technical and marketing competencies and shortcomings. An SEO website audit provides information on how potential customers interact with your website and how to augment traffic, based on the depth of the research.

What results does an SEO audit reveal?

In five primary reports, a comprehensive SEO audit will reveal problems and insights:

  • Analysis of technical and structural aspects
  • Content analysis on the page
  • Analysis of off-page variables and backlinks
  • Market analysis
  • Keyword research

Why is the need to perform an SEO audit?

An SEO audit is an imperative aspect of your marketing plan whether you are the marketing head of a large enterprise or a small business thriving to compete. People majorly search for products and services on the Internet to mitigate their day-to-day needs. For any business, it is a major opportunity to promote its product and services by appearing in top searches. To achieve that, you need Search Engine Optimization.

An SEO audit is the first step in your SEO process. It helps you identify business-related search terms that people are looking for so that you can eventually rank for them. Along with that, it looks at various areas of improvement adding up to higher rankings.

Apart from good rankings, it also helps you follow the best SEO practices and improve the user experience of your website by focusing on speed, navigation, site structure, and so on. Passively, it helps in improving brand image. However, there are various other strategies that we deploy for branding as a digital marketing agency in Ahmedabad.

When to audit a website?

Now is the perfect time to have your website audited if you haven’t previously. Depending on the size of your company, future audits should be conducted on a frequent basis.

Medium-sized companies, for example, should do an SEO audit at the beginning of each quarter. This provides your team with objectives for the upcoming quarter as well as KPIs so you can plan ahead. A website audit can be done every six months for small firms.

At the outset of a new project, you should also get your website audited. This will provide you with measurable information regarding the performance of your marketing effort, allowing you to preserve what works and eliminate whatever doesn’t.

How much time is taken for an SEO audit?

For medium and big websites, a professional SEO audit might take anywhere from 2 to 6 weeks. Professional SEO executives analyze data for you and assist you in developing a strategy to improve your rankings. The time frame is determined by the number of pages on your website.

An SEO audit from a professional takes anywhere from a week to a month for small to medium-sized businesses. Certain tools execute an SEO audit in a matter of seconds. These usually give you a list of faults and automatic suggestions, but they don’t give you much insight into the data.

How to conduct an SEO audit, manually or outsourcing?

SEO auditing requires technical know-how and expertise that you can get best from the best SEO company in India. Learning manually may take time to learn, execute and gain results.

Final takeaway

Regular SEO audits are required for business owners who are diligent about their internet presence in order to acquire goals and surpass their close competitors. From technological to conceptual initiatives, the well-being of your website must always be considered.

AONE SEO Service
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AONE SEO Service